RasXP proprietary algorithms provide real-time ‘Big Data’ business intelligence to users at
the click of a button, with the ability to analyse multiple variables based on customer
segmentation, physical location and other variables. Users are able to analyse and view
critical information through numerous applications including Dashboards, Charts, Tables,
Seasonal Trends, Segmentation, Statistical Analysis, Predictive Analysis, Comparative
Analysis and Benchmarks.
RasXP helps clients capture existing customer data from systems and primary static sources
such as excel or csv, which is then securely stored in the cloud. This can be completed in a
number of ways including Mobile and Desktop Apps, USSD, SMS Short-Codes, IVR, Instant
Messaging, Web Portals and API Connectivity.
RasXP deploys a USSD based system which enables customers to provide feedback about the
service they receive through the use of a unique USSD code. Data collected can be analysed
and visualized in a simplified dashboard view, which provides comparative, exploratory and
RasXP through its survey platform enables organisations to capture vital information from
key audiences, which aids business decision making. Surveys on targeted areas of interest
can be delivered simply across a number of platforms including SMS, USSD and Voice to name a
few, while data collected can be analysed and visualized in a simplified dashboard view.
RasXP enables automatic decision-making and communication with customers on an individual
and micro-segmented basis. This could be done in a number of ways including SMS, Email and
Anomaly Alerts, Automated Reports and Exports (Charts/Graphs)
RasXP scheduled messaging system aims to simplify and automate critical business
communication processes through USSD and SMS. This can be used to engage customers after
registration, while information sent can be analysed to specific insights on subscribers
such as their location.
RasXP enables a message on demand application for the healthcare industry which
allows registered users to obtain a variety of important information. Users send a message
using a unique short code, where questions are answered on a variety of topics in a seamless
manner. Examples include advice on family planning and location of the closest clinics to
name a few.
RasXP enables customers to tailor make solutions that meet the unique needs of its business
and target audiences. Offering a full spectrum of RasXp customisable features, customers
can capture critical information using a variety of communication platforms, while
information can be analysed through a variety of analytic tools that enhances decision
making. Equipped with key insights, businesses can respond to and create new opportunities
to interact with clients in a responsive manner.