Rasxp Platforms


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Data Analytics


RasXP proprietary algorithms provide real-time ‘Big Data’ business intelligence to users at the click of a button, with the ability to analyse multiple variables based on customer segmentation, physical location and other variables. Users are able to analyse and view critical information through numerous applications including Dashboards, Charts, Tables, Seasonal Trends, Segmentation, Statistical Analysis, Predictive Analysis, Comparative Analysis and Benchmarks.

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Data Collection


RasXP helps clients capture existing customer data from systems and primary static sources such as excel or csv, which is then securely stored in the cloud. This can be completed in a number of ways including Mobile and Desktop Apps, USSD, SMS Short-Codes, IVR, Instant Messaging, Web Portals and API Connectivity.


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Feedback System


RasXP deploys a USSD based system which enables customers to provide feedback about the service they receive through the use of a unique USSD code. Data collected can be analysed and visualized in a simplified dashboard view, which provides comparative, exploratory and inferential analytics.


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Survey Systems


RasXP through its survey platform enables organisations to capture vital information from key audiences, which aids business decision making. Surveys on targeted areas of interest can be delivered simply across a number of platforms including SMS, USSD and Voice to name a few, while data collected can be analysed and visualized in a simplified dashboard view.

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Customer Management


RasXP enables automatic decision-making and communication with customers on an individual and micro-segmented basis. This could be done in a number of ways including SMS, Email and Anomaly Alerts, Automated Reports and Exports (Charts/Graphs)


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Content Automation


RasXP scheduled messaging system aims to simplify and automate critical business communication processes through USSD and SMS. This can be used to engage customers after registration, while information sent can be analysed to specific insights on subscribers such as their location.


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Healthcare Delivery


RasXP enables a message on demand application for the healthcare industry which allows registered users to obtain a variety of important information. Users send a message using a unique short code, where questions are answered on a variety of topics in a seamless manner. Examples include advice on family planning and location of the closest clinics to name a few.



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Customized Solutions


RasXP enables customers to tailor make solutions that meet the unique needs of its business and target audiences. Offering a full spectrum of RasXp customisable features, customers can capture critical information using a variety of communication platforms, while information can be analysed through a variety of analytic tools that enhances decision making. Equipped with key insights, businesses can respond to and create new opportunities to interact with clients in a responsive manner.

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